The part nobody enjoys
You already know what you want. Finding it was never the hard part.
BurberryKensington Heritage Trench
Cotton gabardine, storm shield, mid-calf. The only place this colourway exists in your size.
$2,190
Burberry
In your sizeTotemeSignature Cotton Trench
Half the price. Softer collar, and it creases where the Burberry does not.
$1,090
Net-a-Porter
Loro PianaStorm System Overcoat
Warmer than the brief asked for, and it packs. Well over your ceiling - flagged, not hidden.
$7,450
Loro Piana
Over budgetBuy the Burberry.
It has not moved on price in eight quarters, and the two resale listings in this colourway are both above retail.
The part nobody enjoys
Finding the right one - in your size, from a seller worth trusting, at a price that is not quietly last season’s - is.
What Snapi is
Point your camera at anything - a passer-by’s coat, a shop window, a page torn from a magazine. Snapi names the piece and finds it, or finds the closest thing that exists.
Talk to it the way you would talk to a good sales associate. Half a sentence and a budget is enough; it asks for the rest only when the answer would change.
“A winter coat that isn’t black, mid-calf, no logos, under $2,800.” Snapi reads it as a brief rather than a keyword string, and every result explains why it qualified.
Two editions
Switch whenever you like. The missions, the list, and everything Snapi has learned about you come with you.
Signature
Default editionEvery maison and vetted reseller, read with judgement. Provenance, condition, and the resale floor matter as much as the price.
All Rounder
The same concierge, aimed wider. Thousands of sellers at once, judged on what you actually pay rather than the sticker, and narrowed to what is worth having.
How it works
You ask, and you decide. Everything in between is Snapi’s - the sweeping, the cross-checking, the price history you would dig up yourself if you had the afternoon and the patience.
A photo, a voice note, a link, or a sentence. Snapi turns it into a brief: the piece, the constraints you stated, and the ones you implied.
Authorised boutiques, department stores, and vetted resale - checked for real stock in your size, not a listing that has been dead since spring.
Landed cost, not the sticker: duties, shipping, seller history, and what the same reference actually closed at recently. Anything over your ceiling is flagged, never hidden - and if the answer is not yet, it says so and keeps the search open.
Snapi hands you to the seller it recommends - the authorised boutique, or the vetted reseller it has already checked - at the price it quoted you. The last call is yours, and it is the only part of this worth doing yourself.
The best thing you can say about a coat is that you eventually stopped noticing it.
Missions
Give Snapi a standing brief and it carries on without you - sweeping stock, watching prices, checking sellers. It comes back when something changes, and only then.
Wool or wool-cashmere, mid-calf, camel/oatmeal/charcoal. No logos.
Collections
11
Manual wind, original dial, papers preferred. Vetted resellers only.
Collections
4
Sofa, dining table, two chairs. Solid wood, nothing veneered, under $6,000.
Collections
6
Monitor, mechanical keyboard, near-field speakers. One desk, wired once.
Collections
3
Maisons on Snapi
Snapi reads every authorised boutique and vetted reseller for a house at once, so one question covers the official stock and whatever is quietly for sale elsewhere.
The Edit
Every issue is made for one reader. Snapi builds yours from what you have saved, searched and asked it to watch - so the pieces in it are the ones you were already thinking about.
Issue 07
22 stories in your archive
Menswear
The shoulder is the tell. A cutter in Savile Row explains what to look at before the label.
From the desk
Every piece worth having is already for sale somewhere. Finding one was never the hard part - finding the right one, in your size, from a seller worth trusting, at a price that is not quietly last season’s, is.
That is the work Snapi does. Describe what you are after in a sentence and it reads the listings the way a good buyer would: who genuinely has stock, what the piece was going for last month, which sellers ship without a story, and whether the version in front of you is the one the review was written about.
It keeps watching after you close the tab. A mission holds the thing you are still deciding on, and Snapi comes back when the price moves or your size appears. Nothing arrives that you did not ask for.
The Snapi team
Wedding
Black tie, cocktail, and the phrase “smart casual” on an invitation - what each is actually asking for, and the one piece that answers all three.
The briefs this issue was built from
Knitwear
Two-ply or better, under $600
Watches
Papers, original dial, vetted seller
Curated, effortlessly
Read your EditAsk it one thing
Snapi finds it, tells you what it is really worth, and waits with you until the moment is right. Describe one thing you have been looking for.
No card. No sign-up wall.
